Thursday 18 July 2013

Oh, Traffic!


It has been slightly more than two weeks since my wife started her online business. Here is just an update on her progress. So far, the wife has successfully made 3 sales (Kudos to the wife). She has been basically juggling between finding new clients and serving the existing clients. There is not much problem when it comes to meeting the demands of the existing clients. Now she is facing the classic problem that so many business owners have experienced or are experiencing now. Yes, that is driving traffic to your business.

I still remember the wife was so excited when I explained to her that getting 2 new clients every day would generate a monthly income of $3000. Doing the maths is easy, but turning it into reality requires some hard work on her part.

At the moment, the wife gets her clients only by posting free advertisements everywhere. What I find amusing is that the wife will go refresh her email almost every 5 seconds to check if there is anyone replying to her ads. I told her that checking your emails so frequently is such a waste of time. She should spend most of her time on income generating activities such as getting new clients.
I can't emphasize the importance of time management enough. Every day we get distracted very easily by phone calls, emails, meetings and etc. Just take a moment and think about how much time of a day you actually spend on generating income for your business.

Now imagine if we can just focus on income generating activity for a full hour more every day without any distraction, can you imagine what impact it will have on our business growth? You will be shocked by the results after you practise this for 3 months or 6 months consistently.

Back to my wife's case study, she has not brought in any new client for the past 7 days. That translates into 3 sales in two weeks. With $120 of profit for 2 weeks, that means $240 per month. What a huge contrast with the $3000 per month income we calculated earlier!! That is less than 10% of what we wanted to make in a month. So it all comes down to getting sales and getting sales consistently.

How do we achieve that? Here are some of the tips I gave the wife:

  • Increase the frequency she posts advertisement on free classfied websites
  • Advertise on more free classfied websites across more countries
  • Expand the range of the services
  • Explore new ways of letting more people know of her services (eg, social media platforms)
  • Brainstorm where her potential clients always hang out and then get into contact with them

Did you notice that all of the above methods are free methods to get new clients? It is a bit tedious and requires a lot of hard work. There is also paid traffic which can be very effective if you use it correctly. The wife and I will look into that the next time.

Hope you enjoy this post. We will talk next time.

Good night, my lovely wife!

Dave



2 comments:

  1. nice post mister.

    but i use different advertising sources- staying focused and positive thinkings do it greatly.

    of course is expanding is goal each day :)

    ReplyDelete
  2. Hi Dave,

    I would say building up more testimonials from happy customers might be a good opportunity as well.

    ReplyDelete